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Category: Tech Tools & Resources

Highlights useful tech tools, software, and resources that can aid both marketers and businesses.

Beware The Con Is On – Cyber Crime Costs £27bn A Year

Cyber crime costs The UK economy £27bn a year, the government has said. The BBC has reported that as per governments report  this total is made up of £21bn of costs to businesses, £2.2bn to government and £3.1bn to citizens. For average person this mean a big dark area where they need to be careful:

Some of the most popular method of cyber crime that all of us shall be vigilant on are

  • Emails hits your mailbox offering you login to your paypal or bank account – to add to the sensation they say your account is compromise and you need to login to confirm your id. You login using the link and give your details to the Con artist. Always login from the bank or paypal website and never click a link to it.
  • The classic one was some ex dictator’s wife or solicitor offering you some millions of dollars in return of your bank account details – they want to transfer money to your account but in reality they want to draw money from your account or use your details to defraud someone else.
  • Another one is you get a post or email saying you have won 51 inch TV and the draw was in another country – to send you the TV they need money. Obviously this guy is not going to be visible once you have given the money.
  • With number of directories and free listing sites where you can track people, these Con experts dig out your information from electoral list and they get more information from your facebook and other social media sites – this valuable information could be used in number of ways like some days ago someone got a big list of un-invited visitors to his birthday party or worst some one got a big surprise when they came back from the holidays and found their house walls to wall empty.

I think the most important point is that we all need to keep that view in mind that if we are giving out the information which is too personal then where it be published and who will use it.

I hope this article helps you to be more vigilant.

What summer means for online businesses

I love Summer. I like the Sun & want to enjoy every second that comes with it. I am sure that with average of 25 days in a year when we (UK) get the Sun majority of us want to enjoy the Sun.

But what it means to online business? The offline retail gets advantage of sun, because it is bright & sunny day – people go out, so retail stores get more people coming in to the store. But for online stores, because people are out & about the online sales fall off.

However there are exceptions to this rule – some examples are

  • Store selling summer garden items
  • Information sites like – TFL(Transport for London), people will surf this site even from Mobile

Hope this helps you to identify the buyers pattern for your site.

The browser war is on…

Surveys have shown that popularity of Google Chrome is growing and is taking away the market share from Internet explorer.

Recently market survey by Net Applications showed that market share of IE has dipped just below 60% – though it is more than double of FireFox which is at about 24% and ten folds of Chrome which is about 6% but the fact is that FireFox is growing slowly and Chrome is growing rapidly.

It will be interesting to see how Chrome goes in few months from now. It looks like that the Chrome adverts are helping Google to gain ground.

Internet is expanding

Years ago when internet started as a network or networks – it had limited use.

Today in modern world we are now talking of multiple devices that we use daily are connected to internet. We have laptops, mobiles, game consoles, ip cam’s, etc . Do you know that all of these devices need an unique identifier for them. This unique identifier is called as IP address.

The system is simple – imagine that you live in flat no. 2 on xyz road of abc city. For someone to contact you she will  go to abc city, find xyz road and locate flat no.2 on it. The problem is that you share the flat with you friend. Now how will she identify which one of the two guys are you. Your name is your identifier, in the same manner number of devices that you use to connect to internet needs an unique identifier.

Well, now we are approaching about billion devices online and the IPv4 (32bit) system used to generate the ip addresses will soon get over – then what, we expand the system. The new system called IPv6 (128bit) will take over and we can have over trillion devices.

So enjoy the expanding power of connectivity.

3 ways to save money on internet

A few years ago Internet started saving money for all users and now Internet has got huge potential to save you money on day to day activities.

Where as we all are aware of price compare sites but there is more to Internet and I am giving some of the easy tips that can help not so tech savvy people to save.

  1. Go beyond ebay:With ebay you can put up your used stuff for sale & pay insertion fees and commission, but now with number of sites offering free classified services it might be easy to sale without fees. Some of the sites that might help are
  2. Go beyond price compare:For years price compare sites saved money for average shopper online, but now more intelligent shoppers first use the price compare site and then find out voucher codes for the cheapest company from different affiliates or cashback sites to save even more
    Some of these sites are
  3. Recycle and saveWhy not to recycle your used mobile phone and save? with number of mobiles now available on contracts for free there are spare phone available for UK consumers and these phones are totally spare unused items, why not to recycle them for a price?
    Some of the sites that offer you money for the used phone are

The potential is huge – be creative and find out more. I have not traded with any of the sites mentioned above and I am not recommending them, I just got them by doing some simple Google search. You can get more exact match for you by putting in exact search string, my aim is to pass the idea and not the site.

Hope this helps 🙂